If you want to do digital marketing then you must know about SEO. In this article, I will explain to you what is SEO, what is search engine optimization and how SEO works for digital marketing.
If You Have General SEO Knowledge, You Can Build A Successful SEO Career In Digital Marketing.
If you do SEO properly then you will get unlimited visitors to your website. Google is the most popular search engine in the world. Other search engines are Yahoo, Bing, Yandex, etc.
Search Engine Optimization
The full form of SEO is search engine optimization. With SEO you can get a lot of unlimited visitors from search engines. Important among these engines are Google, Yahoo, Bing, Yandex. SEO is a technique, rule, or process by which we can see our own website articles in the top ten list of search engine pages.
As a result, when a person searches for a topic in a search engine, according to the articles of our blog, the results will show ten of them on the search engine’s result page. You will get a sufficient number of visitors from search engines according to the keywords of your content.
And remember that many people are getting millions of visitors for free and earning money through digital marketing through this SEO.
SEO is not just for articles. You can SEO your business website. You can SEO any product of your business. This also applies to other cases.
If you do SEO in the wrong way without any knowledge of SEO on your website then no visitors may come to your website and your site may be harmed.
The keyword is the exact wording of the article you are writing about. Like I wrote this article on SEO and the main keyword of my article is SEO. What is SEO? How Does SEO Work in Digital Marketing?
Keyword
Why is SEO important in digital marketing?
Digital marketing is the use of digital channels and technologies to market products and services. It includes email, social media, and website design, among other things. It’s often used in conjunction with other marketing strategies, such as traditional or “offline”.
The importance of digital marketing in SEO is immense. With Digital Marketing SEO you can increase the free sales of your product. You do not have to do paid marketing for this.
Why SEO is important for a website or Blog?
It is very important to do your own article search engine optimization. It must be remembered that if you do not do SEO properly. Then it will show on page 3 or 4 of your result in Google or other search engines.
As a result, there is no possibility of getting any visitors from search engines.
You have written articles on your own blog. Did you know that thousands of people have written articles on this same subject?
If you do not believe it, you can search on Google or any other search engine. Now think a little bit that thousands of people are writing articles on the same topic. Why would Google or other search engines show thousands of articles in your article first?
The answer is that your article must be SEO-friendly.
Now you must understand why SEO is so important in digital marketing or website articles.
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Types Of SEO?
- White Hat SEO
- Gray Hat SEO
- Black Hat SEO
White Hat SEO
Today, search engine optimization is commonly referred to as white hat SEO, the process of improving a website’s organic search engine rankings through ethical methods. This involves making sure site content is relevant, unique, and grammatically correct, in addition to making sure web pages are optimized for the right keywords and are easy to crawl and index. White hat SEO is the most ethical way to improve a website’s organic search engine rankings and is a great way to build a brand’s credibility and authority.
Gray Hat SEO
The goal of Gray Hat SEO is the same as White Hat SEO: rank high in the search engines and increase your website’s organic traffic. The difference is where you get your search engine optimization (SEO) techniques from. White Hat techniques are those that are considered to be in good ethical practices by most SEO experts. Gray Hat techniques are those that involve manipulating or abusing the system, which is against the rules.
Black Hat SEO
Black Hat SEO is an unethical practice used to increase website rankings on Google’s search results page. The process involves doing things that are considered to be manipulative and underhanded in an attempt to game the system and gain an advantage. This can take many forms, from building unnatural links to buying links, to using a service that ranks websites higher in the search results, to using software programs to manipulate the algorithm. The practice of Black Hat SEO has been around for decades and has been used by many companies and individuals to their advantage.
What is on-page SEO?
On-page SEO we do on our blog site or website. When creating a blog site or website we must design an SEO friendly.
The article should be well written the keywords should be properly applied in the article and the article should be SEO friendly.
Article keywords must be used in the title of the article, in the description, and in the custom link.
Onpage SEO is the process of optimizing your blog articles through Google or other search engines through some SEO process.
How to do on-page SEO on your own website or blog?
There are many rules for doing on-page SEO on your own blog or website. From this, we will learn the most important and necessary uses of on-page SEO and how you can do better on-page search engine optimization on your blog or website.
1.Website loading speed requirements:
loading speed is very important for a blog site or website. If the loading speed of the website is slow then the visitors of the website will never enter the website. In most cases, the visitor goes to another website.
Because no one likes slow websites.
Research has shown that it is profitable to open any website or blog site in 2 to 4 seconds.
If your website does not open within two to five seconds then the visitor will go elsewhere and your website will be badly affected by Google search engine and other search engines.
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So remember, speeding up the loading of the website is the most important part of on-page SEO. If you don’t do it fast, you will never get a good amount of traffic from Google search or any other search engine.
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How to keep your website or blog fast?
To increase the loading speed of your website or blog, you must remember the following five points:
- Buy good quality and fast web hosting.
- The theme of the blog must be SEO optimized and use good quality.
- Images uploaded to blogs or websites are clear and small in size (Example: around 20kb-200kb).
- Use the Cache and Database Cleaner plugin on blogs or websites.
- If you are using WordPress, do not use additional plugins. Using too many plugins slows down the website.
1. Use good title tags:
Remember, the most important part of the article you write is the title. When you use a good title, visitors from search engines will come to read your article.
And remember, if most people in Google search click on your website article then CTR which is called click-through rate will increase and more visitors will come to your blog or website content.
And when writing the title, always try to write within 65 characters. Write the title in a simple way so that you can read the title and understand the subject in your article.
2. Accurate use of URL links in blog posts:
When writing an article on a blog, always use keywords in the URL address. Try to keep the URL address short.
By using keywords in the URL address, Google can easily understand and understand the topic on which your article is written. You have the opportunity to rank your article well in Google search.
3. You need to do internal linking on your website or blog:
Internal linking is something that is very important and a big thing in on-page SEO.
What is internal linking?
Internal linking is the act of linking to another article on a topic that matches your article.
In particular, do internal linking of articles that match the article.
4. Use of ALT tags in images:
I have used “ALT tags” in the images of this blog. Using ALT tags, Google or other search engines can easily understand what this image is based on. So you must use ALT tags and try to put keywords in ALT tags.
5. Use of keywords in article content:
Content is the most important thing in your blog or website. What is on the blog is that content is called king.
Depending on the content of your blog, visitors to the blog or website will not be useful if your content is not good.
Never copy someone else’s content. Content is completely original and made by yourself.
Try to write your content in a minimum of 1000 words. In this case, your whole subject will appear in the content.
This is very important from an SEO point of view.
So far we know about on-page SEO, now we know about off-page SEO.
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What is Off-page SEO?
On-page SEO we do inside the block but off-page SEO is completely off the blog or outside the website when the blog or website is published then this off-page SEO work starts.
How to do off page SEO?
Now I will tell you about some of the off-page SEO techniques that will come in handy.
1. Submit to blog or website search engine:
Your blog or website must first be submitted to Google, Yahoo, Bing, Yandex search engines. We can submit any blog or website to Google, Bing search engine using Google search console, BingWebmaster tools, and Yandex Webmaster tools.
2. Use of websites on social media:
We can create a page based on our website on social media like Facebook, Twitter, LinkedIn, etc. There we can post related to our website. In this case, we will get visitors from social media.
3. Can do backlinks for Website:
We can sign up as guests on different websites and post our website in that place and in this case, we will have backlinks and we will also get visitors from those sites.
4. Domain Authority:
Domain authority is a score that Google uses to determine the quality of a website or article. It is a score based on the quality and quantity of in-depth, well-written content on a particular website. Google uses domain authority to determine the position of a website in search results. The more domain authority a website has, the more space it has in Google search results. Get a .COM for just $5.98!
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